After graduating with his BFA from Toronto's York University, Wade moved to California to study music and gain some valuable television experience at Hollywood Studios. Upon his return to Canada, Wade began his career as an editor which earned him a nomination for 'best editor' at the MuchMusic Video Awards. This opportunity ultimately led him to his first directing gig for a music video. This directorial debut was honoured with the 'Best Videofact' award at the MuchMusic Video Awards. Wade continued directing music videos while writing and directing award-winning promotional brand campaigns for the likes of MuchMusic, Bravo, YTV, City TV and The Documentary Channel. His first PSA, "Drink Responsibly" for Drug and Alcohol Concerns Inc., won a certificate at the Marketing Awards and was short-listed at Cannes. Wade continues to direct award-winning commercials. He has won several Bessie awards, both in the single campaign and 'Best In Show' categories for his CFL commercials. Wade's expertise lies in directing priceless performances, telling great stories and making people laugh.